- To provide our customers with the best available equipment and to help them to improve patient dignity and care.
- To support our customers with a speedy professional response to all enquiries.
- To develop and introduce new technologies to preserve the dignity of the patient.
- To earn reasonable profits to continue our work.
- To promote ourselves ethically and professionally at all times.
- Patients and customers are the purpose of our business and this should be reflected in all our dealings with them.
- Our most important assets are our employees and we strive to help them develop through training and delegated responsibility.
- To work hard and earn respectable profits.
- To develop our assets full potential and enjoy ourselves in the process.